#MakeinIndia- with Indian IT Service Sector


With global and national endorsement, the ‘Make In India’ campaign kicked off its International stint from Hannover Messe 2015. The campaign is not just about manufacturing sector, but also brings opportunities for the matured Indian IT sector where a skilled talent pool works round the clock for global enterprises.

Indian IT sector not just leads the service sector, but also has a major stake in global technology industry with its outsourcing service capabilities. In the current scenario, Make In India provides a great ease of business opportunities with companies in India. The need of the hour for IT companies is to explore possibility of outsourcing in not just Tier 1 cities, but also in Tier 2 and 3.

The World Bank report states, India now ranks 130 out of 189 amongst the countries for ease of business, moving up 12 places from the last year. In a recent statement, MoS for Finance Jayant Sinha, mentioned about government’s continuous efforts to be in top 100 nations in terms of ease of doing business. Reducing the legal formalities of starting new business to single window and lesser documentation is a positive step. Current economic growth with 7.4% reinforces the growth trends in Indian Economy, whereas the major economies of the world are struggling.


The growth of any country can be attributed to its young and performing populace. India has majority of its population under the age of 35 years. Millions of graduates pass out of colleges and universities with required knowledge set, which helps the IT sector with a large talent pool to choose from. Enhancing the communication skills is a prerequisite to meet the industry’s expectations.

Government with their campaigns like #SkillIndia and #DigitalIndia is working towards nurturing the talent pool with the required skill sets and digitalization. IT Service Industry is one of the leaders in providing employment opportunities in India.

#Breaking Barriers for Outsourcing

Ease of doing business not only means setting up of new businesses but convenience and assistance in execution of business activities w.r.t financial, legal, infrastructure related concerns. The legal reforms are required to protect the interest in case of IPR and Patent issues. With better infrastructure facilities, scope of providing 24*7 uninterrupted services to match time lag, have improvised across cities in India. It also helps in increasing faith and trust in Indian companies.

Infrastructure, segment where India was lacking behind decades ago is improving and ensuring better connectivity globally. Ease on ‘Visa on Arrival’ recently extended to 180 countries allows convenient business travel.

#Quality Quotient

A logo of Made in India® for quality adherence is definitely adding value to brand #MakeinIndia. Compliance to international quality standards further strengthens position of Indian IT industry globally. Timely delivery and meeting the customer expectations are the major factors determining effective delivery. Moreover, Indian IT companies rate high in terms of ISO Certifications.

India IT Industry while encountering all the challenges of outsourcing, provide a great scope for mutually beneficial global partnership.


See more : Thepsi.com- #makeinIndia with Indian IT service Industry





Image sharing of Brands and their Ambassadors


Recent outrage on Amir Khan’s remark jolts the brand Snapdeal for all their labour of connecting with customers.  An orthodox attempt to link Snapdeal to Amir Khan’s personal comments on the #intolerance in India is highly unreasonable. People are protesting against the brand ambassador and vandalizing the Brand by uninstalling the Snapdeal mobile app with negative ratings. Not only Snapdeal, but also #IncredibleIndia, Indian government’s campaign too have to feel the heat of the instance.

In the marketing world, Brands are always trying to capitalize the positive image of a Celebrity or persona to connect with larger target audience and convey message in more effective manner, an age old practise.

Social Media, where brands are connecting directly with the user and sharing a common platform, allows the users to interact one on one, be it a tweet or a sharing on FB pages. It is an unceasing marketing activity to manage the images of both the allies together and converting in results for their activities.

Recently, we had seen the counterpart consequence when Nestle’s Maggi faced ban in India for some of its ingredients. The outrage was faced by its leading Brand Envoys in form of legal suits for promoting the brand. In a mutual relationship of Brand and its image scout; both act dependent on their market value. In many situations we had seen a celebrity becoming a life saver for the brands too.  Amitabh Bachhan rejuvenated the Cadbury brand by rebuilding the customers trust with the product.

A never-ending relation where allies face the outcome of others action and reactions. The marketers need to come out with effective marketing strategies to counter such confrontations/situations.